Category Archives: NFLX

Edson Gould’s SRL: Chipotle Mexican Grill Downside Target Update

In a series of articles examining Edson Gould’s Speed Resistance Lines (SRL), we put some big name stocks to the test.  The test was to see if Gould’s SRL had any reasonable predictive ability to determine the downside targets for the stocks in question.  The results have been astounding and are well worth your careful consideration.

First, we will review the SRLs for Netflix (NFLX) and Green Mountain Coffee Roasters (GMCR) and the outcome of the analysis related to Gould’s indicator.  Next, we will review the updated Chipotle Mexican Grill (CMG) downside target.

The first stock that we applied the SRLs to was Netflix (NFLX) on December 3, 2010.  At that time, NFLX was trading at $205.90.  When the stock rose to the eventual peak of $298.73, we thought that maybe the SRL was a waste of effort.

However, almost one year to the day after we ran the SRL on Netflix, the stock had broke through our conservative downside target of $117.76.  Even more amazing, NFLX later declined below the extreme downside target that we set at $68.63.  Today Netflix trades at $66.56.  Because we’re not short-sellers, we did not take any position on the decline of the stock.  However, we were able to buy the stock at $62 and sell the stock at $100 in the subsequent rebound from the initial low.

The next stock that we applied the SRL to was Green Mountain Coffee Roasters (GMCR) in our October 25, 2011 review of Edson Gould’s formula.  At the time, GMCR was trading at $64.75 after declining –42% from the peak in the stock price on September 19, 2011.  There were some who said that the stock was a bargain and should be bought.  However, Gould’s SRL indicated that at minimum, GMCR was to decline to $59.93 and possibly decline to the $37.21 level.

In a May 2, 2012 revision of Gould’s SRL for Green Mountain Coffee Roasters (GMCR), when the stock was trading at $28.50, we suggested that the stock could trade down to $22.53 with and additional downside target of $8.30.  Today GMCR trades at $22.13 (see chart above).

In the same October 25, 2011 review of Green Mountain Coffee Roasters, we covered Chipotle Mexican Grill (CMG).  At that time, Gould’s indicator suggested that CMG had a conservative downside target of $200.59 and an extreme downside target of $114.16.  As we’ve indicated in the past, SRLs are based based on the highest price the stock attains. In this case, CMG rose as much as +45.70% since our October 25, 2011 article.  Below is the revised SRL for CMG.

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Based on the high of $440.40, Chipotle Mexican Grill has a conservative downside target of $233.23 and an extreme downside target of $146.80.  We’re cautious about anyone who suggests that CMG is a “good buy” or “undervalued” at the current price. Already, we’re within striking distance of the $233.23 conservative downside target as CMG trades at $280.93 after hedge fund manager David Einhorn recently recommended selling the stock short (article found here).  If past use of SRL is any indication, when CMG declines below the upward trending conservative downside line, you can be assured that the stock will hit $233.

Again, our purpose of using SRLs to determine the downside risk of a stock that we’d like to buy but don’t want to chase.  We’re willing to wait for the eventual decline or admit that we missed the boat on a great investment opportunity.  Again, we don’t sell stocks short because we’re interested in acquiring great companies at the best price possible.

Disclaimer: This piece is a continuation of the examination of Edson Gould's speed resistance line as explained in prior articles. This is not an endorsement to sell short at the current levels nor buy these stocks once falling below the extreme downside targets since the stocks have been randomly selected, at best.

Diamond Foods and Speed Resistance Lines

In retrospect, everything appears “oh so clear.”  We love history and attempt to interpret events from the past as a means to project into the future, assuming everything remains the same. Which is why the chart below seems so stunning to us.

The above chart of Diamond Foods (DMND), which has recently been blown out the water due to some accounting “irregularities” and the dismissal of the CEO and CFO, demonstrates the seeming power of Edson Gould’s speed resistance lines (SRL).  First, notice that the high of DMND was at$96.13, the starting point for all analysis of SRLs.  Based on the high of $96.13, the conservative downside target would have been the $48.47 level.  At the same time, the extreme downside target would have been the $21.00 level with an intermediate downside target of $32.04.

Amazingly, every downside target has been met with DMND reaching as low as $21.44 , on an intraday low.  By the way, little mention has been made of the accounting firm that signed off on Diamond Foods spurious books.

Already, in our prior work, we've seen a Netflix (NFLX) SRL, done in December 2010, give us an extreme downside target of $66.  Almost a year later, NFLX declined through the $66 level to fall to as low as $62.37 on November 30, 2011.  Another SRL that we ran before it came to fruition was Green Mountain Coffee Roasters(GMCR) on October25, 2011.  At the time, GMCR was trading at $64.75.  We estimated, using the SRL, that GMCR had an extreme downside target of $37.21.  The stock recently fell as low as $39.42 as reviewed in our February2, 2012 posting.

Below is the latest speed resistance lines for a stock that we've been curious about for some time, Clean Harbors (CLH).

Some could reasonably argue that we’re allowing correlation to equal causation, which we’d gladly confess to.  However, this explains why we a reactively seeking companies which we can run Edson Gould’s SRLs beforehand to ensure some semblance of integrity in the concept.  We want to run this examination through as many companies as we can before the actual decline.

A word of warning, the fact that a stock reaches the extreme downside target does not necessarily mean that the stock or index is considered to be a “buy.” Nor does it suggest that the stock or index cannot fall further.  Instead, it only reflects what potentially could happen on the downside.  Additionally, SRLs do not suggest a time frame that a decline is expected to occur.

For the NLO team, speed resistance lines appeal to our sense of considering the worst case scenario, which has saved us a lot of money simply by avoiding situations that would create significant loss.  Using history to assist us in projecting the downside risk is the primary reason we started examining speed resistance lines.

More about SRLs here

Apple (AAPL) and Speed Resistance Lines

As describedin our article on speed resistance lines (SRL) dated September 22, 2011 (found here), Netflix (NFLX) fell below our projecteddownside target of $99.58. Although we thought that the stock would be worthconsidering below such a level, we had to concede that, “...the difficulty may be that thesentiment that pushed the stock price to $298.73 would likely be just theopposite to push the price down.” Assuming the purchase of thestock at $99.58, an investor would have gained 21.10% based on the currentprice of $120.59.
Naturally, wewondered what Edson Gould’s speed resistance lines would say about AppleComputer (AAPL). The very first thing that we look for, to determine speedresistance lines, is the most recent peak in the price.  Because AAPL is continually making new highs,we only need to use the latest price of $455.68 as our starting point.

Based onGould’s work, Apple (AAPL) has a conservative downside target of $230.09 and theextreme downside target is $151.89.  Whenwe ran the same calculations on Netflix (NFLX) in September 2011, we made aseemingly innocuous error.  We overlookedthe fact that NFLX had a lower support line (red line) at the price level of $85.  In this case, we have denoted AAPL’s supportline (also in red line), at $117.05, as a potential downside target for thestock.
As the priceof Apple increases, so too does the SRL lines based on the work ofEdson Gould.  The rampant enthusiasm for AAPLsuggests that the stock isn’t likely to decline to the indicated levels anytime soon.  However, when and if you seeAAPL start to make a swan dive, the levels indicated are reasonable downside targets.

Edson Gould’s Speed Resistance Lines: Chipotle & Green Mountain

As described in our article on speed resistance lines dated September 22, 2011 (found here), Netflix (NFLX) has fallen below the level of $99.58 in a quick crash. At the time that we first ran the speed resistance lines on NFLX on December 3, 2010 we calculated a conservative range of $117 and an extreme range of $66.

Although we thought that the stock would be worth considering below the indicated levels, at the time, we had to concede that,  “the difficulty may be that the sentiment that pushed the stock price to $298.73 would likely be just the opposite to push the price down.” Therefore, we’re not buyers of NFLX at these levels. However, we wondered what Edson Gould’s speed resistance lines would say about two other stocks that have had tremendous increases recently.

The first stock is Chipotle Mexican Grill (CMG) which has had a tremendous run-up in the last several years. In the chart below we can seen that Chipotle has recently peak around the $342.49 level. Based on Gould’s work, the near term conservative downside target is $200.59 while the extreme downside target is $114.16. If the stock price increases above $342.49 then so too will the downside targets.
The next company that we’re interested in seeing the outcome on is Green Mountain Coffee Roasters (GMCR). It is challenging to believe that Green Mountain Coffee Roasters is going to increase above the prior peak in the near term. However, there appears to be a tremendous amount of downside risk for this company despite the decline that has already taken place. The conservative downside target is $59.93 while the extreme downside target is $37.21.  Green Mountain Coffee Roasters (GMCR) appears to have the worst technicals since a move below the $37.21 price could bring the stock down to the old support level of $3. 
We believe that it is worth examining whether or not these targets are accomplished. Chipotle Mexican Grill (CMG) actually appears to have some upside momentum in it still. However, we believe that the downside targets are reasonable estimates of where the stocks could go before initiating new research on whether these companies have viable business models.
Disclaimer: This piece is a continuation of the examination of Edson Gould's speed resistance line as explained in prior articles.  This is not an endorsement to sell short at the current levels nor buy these stocks once falling below the extreme downside targets since the stocks have been randomly selected, at best.
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