Based on the work of TradingTips.com, the following are the Dogs of the Dow (ten highest dividend yielding stocks) from November 4, 2016 and their performance as of November 15, 2017 (intraday):
| symbol | name | total return |
| PFE | Pfizer Inc. | 23.93% |
| CSCO | Cisco Systems, Inc. | 17.63% |
| KO | The Coca-Cola Company | 16.25% |
| VZ | Verizon Communications Inc. | -1.36% |
| MRK | Merck & Co., Inc. | -3.73% |
| XOM | Exxon Mobil Corporation | 2.01% |
| CAT | Caterpillar Inc. | 68.31% |
| CVX | Chevron Corporation | 15.81% |
| BA | The Boeing Company | 95.67% |
| IBM | IBM | 1.38% |
| Average % change | 23.59% |
TradingTips.com also published a subset of the above list called the Small Dogs. (five lowest priced of the above 10 stocks). Those stocks from November 4, 2016 to November 15, 2017 (intraday) have had the following performance:
| symbol | name | total return |
| PFE | Pfizer Inc. | 23.93% |
| CSCO | Cisco Systems, Inc. | 17.63% |
| KO | The Coca-Cola Company | 16.25% |
| VZ | Verizon Communications Inc. | -1.36% |
| MRK | Merck & Co., Inc. | -3.73% |
| Average % change | 10.54% |
Below, we have generated the average performance of the top 3 Dow Jones Industrial Average (DJIA) stocks in the listed categories From November 4, 2016 to November 15, 2017 (intraday). The results show a considerable contradiction to the conventional wisdom on this topic.